Cebu City, Philippines – M Lhuillier Financial Services, Inc. (MLFSI) officially kicked off the festive season with the 23rd annual grand lighting ceremony of the iconic M Lhuillier Tree of Hope at Fuente Osmeña Circle, Cebu City.
Standing tall at 125 feet, the giant Christmas tree is not only a visual spectacle, but also a showcase of Cebuano craftsmanship. On one side, the tree mirrors Santa's Workshop, brimming with toys that emphasizes the essence of gift-giving, a core value of the Christmas season. The other side is adorned with elements of the Sinulog festival, connecting this Christmas tradition to Cebu's grand cultural festival.
The lighting ceremony was graced by distinguished guests, including M Lhuillier Chairman of the Board Michel Lhuillier, along with President and Chief Executive Officer Michael Lhuillier, Chief Financial Officer Michael James Lhuillier, and Acting Mayor Raymond Alvin Garcia. Honorable Mayor Michael Rama, Mayor of Cebu City, also joined the celebration virtually. The event also honored the skilled artisans who meticulously crafted the tree, from its steel foundation to the intricate details of its adornments.
Michel Lhuillier, Chairman of the Board of M Lhuillier Financial Services, Inc., reflected on the significance of the tree, stating, “The ML Tree of Hope has been the source of joy and hope for Cebuanos. Through hope this tree stands steady and strong as the faith of the Cebuanos. Twenty-three years ago, we started this tree. I can’t help but be proud that from mere humble beginnings, we’re able to put together the ML Tree of Hope.
It makes me even happier knowing that families will look forward to coming here every year to witness and experience the magic of Christmas. Today and the many years to come, the ML Tree of Hope will continue to be the symbol of Hope and joy that when people come and see this tree, they will notice there is always hope in life no matter what the circumstances are. That if we persevere in life, someday, we will succeed.”
The M Lhuillier Tree of Hope is not just a festive landmark but a testament to the company's commitment to the Filipino community and upholding Cebuano tradition. M Lhuillier, known for its extensive range of financial services and being a pillar of support for Filipinos, sees the tree as an embodiment of their promise to be the 'Bridge and Tulay ng PaMLyang Pilipino.'
As the M Lhuillier Tree of Hope stands resplendent in the heart of Cebu City, it symbolizes the company's enduring commitment to spreading happiness and hope, making the holiday season brighter for every Filipino.
M Lhuillier, the Philippines’ largest and most respected non-bank financial institution, continues to uphold its promise of being the Tulay ng PaMLyang Pilipino, with more than 3,000 serviceable locations nationwide. It continuously seeks better and innovative ways to serve its community by providing fast, easy, and reliable financial services such as Kwarta Padala, Quick Cash Loan, Bills Payment, Insurance Plan, Money Exchange, Jewelry, ML Wallet, ML Express, ML Moves, and Telco and online TV Loading.
Follow M Lhuillier Financial Services, Inc. on Facebook, or visit mlhuillier.com for more information. For inquiries, contact Customer Care through its mobile number +63-947-999-0337, +63-947-999-2721, +63-917-871-2973, +63-947-999-0522, +63-947-999-2472 or email customercare@mlhuillier.com.