The economic veins of Davao City paved the way for a successful two day roadshow caravan that started last August 17, 2012.
Davaeños turned their heads to a trail of bus ad campaigns featuring Robin Padilla, the official endorser of Moneygram, a global leader in worldwide money transfer services. The ensemble completes an echo of an upbeat bang as percussionists swayed and worked their instruments while they moved along streets and visited branches.
To add more excitement to an afternoon monotone, customers claiming their international remittances thru Moneygrado, Moneygram’s very own global pinoy representation, were also given the thrill to spin the roulette to find out what prize they will be taking home. According to Alex Lim, the Country Manager of MoneyGram, who accompanied the locomotive team,
“the ultimate goal of this highly entertaining and effective marketing information drive is to create a stream of awareness and bond most especially for our customers present in almost 1,500 M Lhuillier locations all over the archipelago”
In the long run, this initiative will allow Filipinos, locally and abroad, to result to a direct association of both brands making a lasting tandem that all the while ensures ease, speed and reliability. With the first leap’s positive returns, the nation’s dependable bridge to the world in terms of money transfer services is now on its trail of visiting more branches in the rest of Luzon, Visayas and Mindanao.